Ethical, eco-conscious, and whimsical
Slow fashion and home goods thoughtfully designed and ethically made in Canada.
Ethical
Sustainable
Made in Canada
Woman Owned
Ethics & Sustainability
From sourcing to manufacturing to packaging, we aim for an environmentally conscious approach by choosing to operate as a low waste brand.
We produce only a carefully calculated number of garments in order to produce as little waste as possible. We use natural fibers, leftover, upcycled, and deadstock fabrics to create samples, accessories, fastenings, entire collections, and more to mitigate more fabric from being sent to our landfills.
We are proud to be based in Ontario, Canada where we are able to effectively design our products in-house. We work with businesses and manufacturers all across Canada— from start to finish our process takes place locally on Canadian soil, ensuring quality and equality.
Community
At With Nini we care about our community. We try our best to give back to meaningful organizations and movements that resonate with us and our community, ranging but not limited to initiatives revolving around mental health, animal welfare, and the LGBTQ2S+ community. Thank you for playing a huge role in making this possible.
We love connecting with you in real life and online. We've created a cute, cozy, and safe space on the Internet to do just that and we'd love for you to be a part of it if you aren't already. Follow us at @withninishop across all platforms for the latest updates, product releases, market announcements, and charitable initiatives!
We invite you to embrace a mindful lifestyle, where each purchase reflects a commitment to sustainability.
Made in Canada, always
From start to finish our process takes place locally on Canadian soil, in-house or with reputable manufacturers that align with our values.
Our Story
With Nini started in 2018, under a completely different name and business model. The first version of the brand was established nearly three years after Nini graduated from Fashion Marketing and Management and while entering her fourth year in the digital marketing industry. Looking to escape corporate burnout, Nini turned to her lifelong love for the arts, sharing her creative pursuits on platforms like Youtube and Instagram.
Outgrowing her previous business name, Nini crafted a full rebrand in 2020 which included a whole new look and a desire to create ethical, eco-conscious, and whimsical slow fashion and home goods. She felt like the slow fashion industry lacked frills and fun and wanted to see that changed. That same year, Nini made the scary decision to dive head first into pursuing fashion design, all while moving to a new-to-her city: Ottawa, ON.
With Nini started off as a one woman show but has since evolved. To this day, the majority of production takes place in-house, where Nini and her mother, Rom have joined forces to cut and sew dreamy pieces to grace your wardrobe.
Nini is the imaginative mind behind With Nini and is heavily influenced by curiosity, her youth, and everyday whimsy, all of which can be seen in her work. Rom is a seamstress with over 25 years of experience, initially being introduced to the art of sewing during her time at the Cambodian refugee camp, Khao-I-Dang Holding Center. Her professional experience in the fashion industry began in the 90's, where she was given the opportunity to produce pants for a large fashion corporation in Canada. By the mid-00's, Rom and her husband (Nini's father), Marady went on to pursue their very own alteration business.
In 2022, Nini and Rom collaborated for the first time on a small collection and have since produced many of the core pieces you have to come love at With Nini. Since then, With Nini has branched out to include products made in-house by Nini and Rom with additional help from Canadian manufacturers who align with the ethical and sustainable standards at With Nini.